Fierro Communications | Leave Nothing to Chance.com

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Mark Fierro - President - Fierro Communications Inc. | LinkedIn

Top Focus Group Research Firm

We help you create the very best “trial story” that stays in the minds of jurors. Our Focus Group Research has helped our clients win more than $100 million in verdicts and settlements

Our team will surround you. We make trial prep far easier by handling essentially all of the preparation for focus group research.

We recruit the participants based on key demographic categories — political, ethnic, religious, age, education, media consumption and more. We write the script. We prepare the PowerPoint. In most cases, we are called upon to present to “jurors” and act as the moderator. We prepare polling questions that are answered in real time for our client attorneys so that they can immediately see jurors’ responses to the arc of the “trial story.”

I’m Mark Fierro.

I started my career at CBS affiliate KLAS-TV in Las Vegas, and I spent years covering the highest-profile trials.

I saw some of the finest litigators give incredibly powerful presentations to jurors. Presentations that won.

We use focus research combined with 20 years of communications experience, including working for the U.S. House of Representatives and preparing presentations for massive IPOs on Wall Street, to clarify the story that our clients need to tell in order to win.

Our team’s motto, “Leave Nothing to Chance,” is an acknowledgement that with focus, you can distill all of your trial experience, all of your intelligence and intuition, and bring it to the ultimate test before trial. Eliminate the guessing.

Leave Nothing to Chance.

How We Work Together

Our ultimate goal is to make it as easy as possible to analyze juror responses to the core of your trial story — to make your case clearer than ever, and to make it easier than ever for you to prevail.

Intuition Plus

We handle all of the logistics. We select the jury pool with minimal investment of your time, we create the presentation and in most cases deliver it. It’s all included in our service.

This frees up your time to use your intuition, your courtroom skills, to focus on trial and possible settlement, backed up by data.

Analysis that will put steel in your spine.

Eliminate guesswork in your stress-tested presentation that jurors will embrace.


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