What You Can Do to Build and Scale an A+ Marketing Team With the changing face of marketing, today’s marketing team looks very different from the teams of 10 or even 5 years ago. While modern marketing brings a plethora of new opportunities for effective campaigns, it comes with new challenges and requirements, too. Speaking […]
From Marketer to Marketing Leader: 3 Tips on How to Get There Not too long ago, marketing was mostly about creating clever digital campaigns and sharing them across multiple channels. Today, marketing has become much bigger than that. To lead in marketing, you need to be able to show your expertise, harness the capabilities of
From Freemium to Premium: How to Upsell Users in PLG Product-led is changing the way sales- and marketing-led companies look at acquisition, and many forward-thinking SaaS businesses are already working hard to adopt a PLG motion. While product-led growth can be an excellent way to move the needle and encourage business success, strategic decision-making –
How to Improve Your Website’s Conversion Rate? Here are our top 7 UI & UX recommendations to convert more of your users into paying customers: Pick Up Your Page Speed Your website’s loading speed is a huge factor in your conversion rate. In fact, according to a study by Akamai, if your site loads slower
Are Chatbots Just Another Tech Hype? Chatbots, like any conversation, are a two-way street – users can find information quickly anytime, anywhere, while brands can identify and nurture qualified leads, gather feedback, and provide more effective customer support. A leading solution that enables companies to seamlessly create and integrate a chatbot on both popular messaging
Weaving in the Power of Storytelling in Business Presentations Telling a good story never gets old. In many ways, our brains have an embedded need for narrative, and stories are often how we make sense of the world around us. In presentations, stories are the most effective way to organize information, translate ideas, and move
#1: Don’t Target Everybody Your product, regardless of how great and innovative it is, must first successfully pass through innovators and early adopters before reaching the majority of people. This phenomenon, also known as the diffusion of innovation law and described in Geoffrey Moore’s “Crossing the Chasm”, suggests that trying to be all things to
What Is a Land-And-Expand Strategy and Do You Need One? Many startups want to grow and be as self-serve as possible with as few sales touch points as possible. If you have an exceptional product and implement a strong PLG motion, this will happen organically – but only to some degree. The reality is, the
Why Having a 360 View of Customer Journey Data Matters The traditional marketing funnel outlines the most straightforward journey a customer has on their path to purchase. The top of the funnel represents consumers in the awareness stage, while the bottom of the funnel represents consumers in the purchasing stage. The generation of customer demand
The SaaS Customer Lifecycle The customer lifecycle refers to the process prospects go through to learn about, engage with, and purchase a product or service. In SaaS, getting a customer to buy once isn’t enough. You need to keep your customers engaged so that they see value and keep buying from you every month. Patrick
Value-Based Bidding Unlocks GAds Potential Value-based bidding allows Google’s advanced machine learning to focus on the total conversion value and quality of people who see your ads across the platform’s huge ecosystem of advertising networks. Why Measuring CAC Isn’t Enough When you just measure CAC (customer acquisition cost), you take all of the users
Considerations for Choosing an Attribution Model One key consideration when choosing an attribution model is budget and resources. For companies with limited budget or resources, simpler attribution models such as last-touch attribution may be the best fit. However, it’s important to note that simpler models do have their limitations and may not take into account
