Education Services

What Is Conversational Marketing? Conversational marketing is a personalized, dialogue-driven approach that enables you to have real-time interactions with prospects and customers across multiple channels. For SaaS businesses, conversational marketing is a tactic to improve online customer experience, as well as to nurture customer relationships. Although traditional two-way communication channels, such as email and phone, […]

What Is Google Performance Max? Performance Max is a new Google Ads campaign type that utilizes machine learning to maximize performance across all of Google’s networks – YouTube, Display, Search, Discover, Maps, and Gmail. These campaigns are meant to be fully driven by your company’s goals, and the automation utilizes all of the available data

What Is the Goal of Video Testimonials? A testimonial is a way for existing customers to share their positive experiences with your brand, product, or service. Testimonials can take many forms, but the two most common ones are written testimonials and video testimonials. According to recent reports, however, 68% of users prefer watching videos to

What Is Google Ads Keyword Expansion? Simply put, paid search keyword expansion is the practice of adding more relevant keywords to your PPC account so that you can attract more traffic and leads for your business. In general, you can expand your keyword lists through mining your own account or through research. You can then

Why Do You Need an Explainer Video Script? Persuasive video content is a powerful tool that can fuel digital marketing campaigns. Explainer videos, such as product demos and how-to videos, are a staple for many marketers – and for good reason. They introduce your product to potential customers, educate them about additional features and benefits,

About Nextiva Nextiva is a connected communications company that combines business applications, automation, and AI to bring all communication channels (e.g. video, voice, chat, collaboration) together on one platform. Before diving into Nextiva’s SaaS marketing strategy, let’s take a quick look at their homepage. Overall, the company has done a good job at creating a

What Is Account-Based Marketing (ABM)? Account-based marketing is a strategy in which your marketing and sales teams work together to create personalized campaigns for a set of high-value accounts. At its core, ABM utilizes personalized campaigns to engage and delight each account, promote business growth, and boost ROI. DocSend, a secure document sharing and tracking

Meet Wrike In a nutshell, Wrike is a comprehensive project management solution that enables teams to coordinate and track projects. It helps organize project requirements, create project plans, and visualize schedules on the Gantt chart. Additionally, it features real-time work updates, allowing each team member to have a clear understanding of work priorities and get

Meet Airtable Airtable is a low-code platform for building collaborative applications. It combines the best aspects of databases and spreadsheets, allowing users to interact with their data and, simultaneously, enabling programmatic management of the data. Airtable can be used to store information in easy-to-use spreadsheets, but it can also serve as a database that businesses

Hopin in a Nutshell Hopin is an all-in-one platform for live online events that – thanks to the surging demand for virtual events – has been gaining traction at exponential rates. Praising itself as a virtual venue, the company is enabling users to create engaging events that connect people around the globe. Even more, the

What is Consumer Behavior? Consumer behavior is the series of patterns (or behaviors) that consumers follow before making a purchase. Consumer behavior is broadly shaped by five main factors – psychological, personal, social, cultural, and economic. Belief is a key influencer of consumer behavior and an integral psychological factor. Because beliefs are deeply embedded into

What is On-Page SEO? On-page SEO (or on-site SEO) is the process of optimizing page-specific elements of your website so that it ranks in search engines and brings traffic. It involves aligning specific keywords with on-page components such as title tags, headings, content, and internal links. Why On-Page SEO Is Important On-page SEO tells Google