Ask most adults if they remember anything they learned in high school, and what you’re likely to hear is a lot of different versions of no. Ask most high school kids if they remember what they learned last year, and you’ll probably get the same answer. Although exceptions certainly exist, it’s not a stretch to […]
If it hasn’t been in the hands, it can’t be in the brain.” This is a quote I see every morning when I drop my daughter off at preschool. Even though she hasn’t studied sensory integration theory or neuroscience, my daughter’s teacher knows this from experience. My biology teacher in high school embraced this idea
Social Proof Definition: What Is Social Proof? The buyer’s journey can be complex and unpredictable. It often starts with a trigger and progresses into a loop of exploration and evaluation. This loop is known as the ”messy middle” – the space between awareness and action, where customers are won and lost. The fastest way to
What Is the Meaning of Heuristics as a Cognitive Bias? Heuristics allow us to quickly solve problems and make judgments more efficiently, while also delivering a level of confidence that the judgment is correct. In the context of digital marketing, this can help shorten a prospect’s decision-making time by allowing them to explore fewer pieces
Data and Personalization Marketing personalization is becoming not just a competitive advantage, but something that users expect at each stage of the buyer’s journey. It ensures that your prospects’ experience is useful, relevant, and enjoyable. With an abundance of personalization possibilities, however, things start to get a little complex: how do we figure out what
What Is a Call to Action? A call to action, or CTA, is a part of a webpage, piece of content, or advertisement that nudges the audience to take some desired action. A CTA can be a button, image, or text line that helps encourage users to move further down the marketing funnel. This typically
What Is Ad Copy? In simplest terms, ad copy is the combination of headline, body, and call to action that form an ad. In the world of digital marketing, ad copy is used to increase conversion rates and boost sales. To achieve this, ad copywriters focus on highlighting the key components of a product or
What Is Data Science in Digital Marketing? For a long time, the data that we had was mostly small in size and fairly structured. Because of that, it could be analyzed using simple BI (business intelligence) tools. Today, however, things are a little more complex. As the business environment becomes more and more digitized, the
What Is First-Party Data? First-party data refers to data you collect directly from your customers or audience. Typically, 1st party data is collected from your own sources. This could include data from your website tracking tool, surveys, purchase history, subscription-based emails or products, transaction records, and digital interactions. Marketers commonly leverage this first-party information to
What Is Data Strategy? A data strategy is a visualization of how your business will collect, use, store, manage, and share data. It blends in a range of different tools, processes, and rules that help your company make informed decisions, as well as ensure your data is – and remains – safe and compliant. The
About Blissfully Before diving into Blissfully’s ad strategy on LinkedIn, let’s have a quick look at their website. The homepage greets visitors with an attention-grabbing CTA. Right underneath it, the brand is leveraging the power of social proof by showing the logos of trusted customers. This is a great strategy for adding extra credibility to
About Chorus Chorus – a leader in conversation intelligence – is an AI-driven platform that helps sales and customer success teams gather valuable information from client conversations. This data can then serve as the foundation of a successful coaching strategy and offer insights into the voice of the customer. Simply put, the platform is geared
